I suppose these two words aren’t normally used in the same sentence together. Notwithstanding, I find myself using more and more tech tools in a decidedly low tech industry. Although the ‘t’ word is thrown around a great deal these days, it’s interesting to see how we’re able to make more and more connections everyday, in every area of our lives, faster than we ever were before.
A quick story. I’m standing in line at the grocery store a few weeks ago checking the weather forecast on my phone (our business is highly weather sensitive) and I get an email alerting me that someone has posted a new gelato flavor idea on our blog as well as sending out a tweet about this. In real time I look over the post and email the link to my wife to get her ideas. For the hell of it, I also google the flavor to see if anyone else is doing this. I see an obscure mention in Australia. Big deal. All of this takes place in a matter of seconds, before being asked if I prefer paper or plastic.
Behold the dawn of Web 3.0 or 2010 Web– whatever you want to call it. It’s on. It’s everywhere. Hopefully we’ll be better off.


Perfect!
OMG — just tasted the new APRICOT GELATO! Absolutely divine…